|
Thu, October 16, 2008 |
Last Updated: October 14,2008 5:03:25 pm
|
|
October 15th, 2008, By Claire Schneiderman
Missoni Expands its Brand
 The NewsItalian luxury brand Missoni is focusing on expanding their business. The first Hotel Missoni is set to open in Kuwait in 2009, and the company has recently announced plans to open a second American outlet in LA. Behind the NewsIt might just look like squiggly lines to the untrained eye, but if that's what you think of their patterned textiles, then you don't deserve to know the name Missoni. An Italian luxury brand which has been around for over 50 years, the line originally started by producing tracksuits worn by Olympic runners. Now much more refined, Missoni puts out a men's and women's collection, as well as perfumes and a home line.
The brand has done exceptionally well for itself and is in the process of greater expansion. Fashionistas everywhere are getting giddy in anticipation of the 2009 opening of the first Hotel Missoni in Kuwait. Just one of 30 hotels planned to open over the next 10 years, Missoni has partnered with The Rezidor Hotel Group to realize their dream. Intending to rival the W brand of hotels, Missoni is hoping to bring something new to the boutique hotel business. Says Kurt Ritter, President and CEO of Rezidor SAS Hospitality, "We strongly believe that the market is only ready now to embrace a truly global yet individualistic lifestyle brand, such as Hotel Missoni.” Professing a strong interest in design, attention to detail, and an extensive understanding of food and wine, the hotels will offer an elite range of amenities; the Hotel Missoni Dubai is supposed to feature a Missoni Cucina, Bar Missoni, Missoni spa, a pool, and boardrooms. Vittorio Missoni, Director of Missoni S.p.A., says of the plans, “We are very, very protective of the Missoni business that my family has built, and we want to ensure that we never sacrifice the values of that business at the expense of quick, short term growth. We’re sure that we have the right partners in Rezidor SAS and that they understand and will respect these values. We believe that hotels are a natural extension for our core brand and will work with, and complement, our fashion business.” Iconic Italian designer Matteo Thun will conceptualize the look of the hotels which are sure to take a page from the simple, but heavily textured look of the Missoni brand. The development strategy will focus on both resort and city centre locations, including London, Paris, Amsterdam, Edinburgh, Copenhagen, Milan, Frankfurt, St. Petersburg, Istanbul, Barcelona, and Dubai. In other Missoni news, the company has recently announced plans to open their second American store, this time on the West Coast in LA. Located on the corner of Santa Montica Boulevard and Rodeo Drive, the store's immediate competition will be Giorgio Armani and Ralph Lauren. Not surprisingly, Missoni has another high end designer styling the interiors, Patrick Kinmonth, who is most known for his creation of Valentino's 45th-anniversary retrospective at the Ara Pacis Museum in Rome, Italy. A sigh of relief was breathed by the rich and famous. Comments
Share & Bookmark |
Reader Comment…by JohnSmith1
“Lorem ipsum dolor sit amet, consectet adipisci elit. Praesent molestie faucibus nisl donec convallis orci eu ipsum” |
You will be prompted to register or log in when posting.